BRAND JOURNEY

CARBINS · Brand Journey

This is CARBINS.

A premium roll of automotive film is more than a statement of taste — it is a promise of driving safety and cabin comfort. Founded in 2008, CARBINS has spent over eighteen years turning a newcomer into a global specialist automotive film brand, writing its own chapter in the industry.

Founded
2008
Years In Business
18+
Authorized Stores
3,000+
Car Owners Served
300K+
MILESTONES

The Making of CARBINS

From a single experience center to a channel network spanning the globe — every milestone lives on this timeline.

  1. The Beginning

    The brand is founded. CARBINS enters the automotive film market, anchoring its original aspiration and laying the foundation for everything that followed.

  2. First Flagship Center

    A flagship brand experience center opens at the Shengda International Trading Market on Yongfu Road, Guangzhou — the heart of the city’s auto parts district — marking the start of brand-driven, professional operation.

  3. Going Global

    Setting sail overseas, CARBINS debuts at the Bangkok International Auto Parts Show in Thailand — deepening its presence in Southeast Asia, benchmarking against stringent international standards and absorbing cutting-edge industry experience.

  4. Expanding the Map

    Three consecutive appearances at Moscow’s international tuning show; the first overseas authorized distributor is signed the same year, formally expanding the global footprint.

  5. In-House Manufacturing

    Showcasing at SEMA, the world’s premier tuning showcase, presenting the brand’s hard-won capabilities to a global audience.

    Working with core supply-chain partners, CARBINS builds and commissions its first high-precision coating line, cementing an in-house intelligent manufacturing base.

    Launching the Electro-Chrome color-change film series — an instant sensation at home and abroad, setting a benchmark phenomenon product.

  6. Strategic Partnership

    A full-scale push into the domestic market, with spring and autumn appearances at the YASN Auto Accessories Show.

    A deep strategic collaboration with Germany’s RENOLIT, prioritizing imported high-quality PVC substrate and resetting the industry’s quality yardstick.

  7. Digital Warranty

    Appearing at APPPEXPO Shanghai, broadening industry perspective and connecting cross-sector resources.

    First in the industry to implement a “one item, one code” digital e-warranty system, enabling full-chain traceability and building a lasting barrier of trust for car owners.

  8. Chinese-Style Art

    At Automechanika Shanghai, CARBINS debuts its Chinese-style painted series, blending Eastern aesthetics into vehicle color change — a focal point of the show and a statement of cross-disciplinary innovation.

  9. Brand Refresh

    A full refresh of the brand VI system under the core philosophy of “lighter, faster, steadier”, stepping into a new stage.

    Certified to ISO 9001:2015, upholding a long-term quality commitment through standardized process control.

  10. Channel Milestone

    Global distributors and authorized service stores surpass 3,000, with cumulative service to over 300,000 car owners — a new level in channel coverage and market service capability.

  11. Experience Upgrade

    The brand’s mini-program mall is upgraded, reconstructing the consumer journey and refining the end-to-end service experience.

    A unified visual system across the full product line; a proprietary LOGO anti-counterfeit mark is added to the release liner, strengthening brand recognition and authenticity protection.

  12. Three-in-One Matrix

    Building a three-in-one product matrix and launching the K95 high-performance TPU paint protection film, which reached an average of 1,500 rolls per month within two quarters of launch.

    Appearing at the 133rd Canton Fair, Automechanika and other major international exhibitions, in dialogue with industry leaders such as Belgium’s MACTAC, gathering global technical insight.

    Launching TPU performance color-change film, completing the high-performance portfolio and continuing to lead innovation in the category.

  13. Global Depth

    CARBINS continues to deepen its global strategic layout, increasing investment in frontier R&D and iterative innovation, opening diversified markets and forging high-end industry partnerships. Backed by a complete global supply chain and an intelligent service platform, it joins partners worldwide to set off a new wave of transformation in the automotive film industry.

Eighteen Years, One Roll of Film

From substrate selection to coating, from authorized installation to digital warranty, CARBINS keeps every step in its own hands.